Vox pop

The reporter got some vox pops in the city square to see what people thought of the country's new flag.

While the BBC guidelines relating to balance are[…] so diligently applied that the opinion of 100 so-called experts must always be weighed[…], vox pops remain a chance for journalists to run more or less free.

Vox pops – a series of comments from a variety of people – are a great way to include a sample of public opinion in your programmes and to add colour to reports that would otherwise suffer from a lack of lively soundbites.